MICHELIN Guide and Green Guide

High value content

Overview

Michelin maps and guides offers brand new content to enrich your publications or website:

  • Drawn from its collection of reference guides:
    • Tourist Guides (Green guide, camping guides, eating out in pubs, etc)
    • Michelin hotel and restaurant guides
    • Mapping (maps and road atlases, town/city maps)
  • Rights to reproduce existing content
    • Esily accessed and simple to use content
  • Option to customise existing Michelin content

Michelin Maps and Guides also provides the option to sell its products from your website, enabling you to offer a complete service to your online visitors

Products tailored to your specific commercial needs

  • Adapted to your target audience
  • Adapted to your business
  • Adapted to your budget

A brand of undeniable quality

MICHELIN Guide

  • No. 1 reputation (93%)- source: MATCH RESEARCH France 2006
  • No 1 market share (36%)- source: Distributor Panel, IPSOS France 2008  

Green Guide

  • No. 1 in market share for France destination versions (31%)- source: Distributor Panel IPSOS France 2008 

Monitoring project performance and marketing communications support

  • Dedicated commercial and editorial teams
  • Marketing and legal advice
  • Communication support

Customer cases

www.ilsole24ore.com...to enhance and illustrate the travel section of the news portal for one of the leading Italian national newspapers.

Les Editions Atlas...a collection of 40 of the most beautiful travel books

Media

  • Website
  • Print