Overview
Michelin Maps and Guides offers a range of high value-add products designed to attract, satisfy and retain customers:
- A varied, complementary range, recognized for rich and reliable content
- Tourist guides (Michelin Green guide, Camping France, Camping Europe guides, Eating Out In Pubs, etc)
- Hotel and restaurant Guides (Michelin guide)
- Mapping (maps, road atlases, town/city maps)
- Michelin Merchandise (car accessories, sports and leisure items, clothing, gifts and collectables)
- Michelin gift vouchers (for use in the Michelin store)
- Suitable for all departemental and commercial requirements
- Sales incentives and consumer promotions (sales bonuses, prize draws), loyalty programmes (print and online gift catalogues), welcome packs, premium subscriptions, customer/employee gifts …
- Fully customisable
- Standards, co-branded, customised covers and content, unhindered creativity
- Value for money
- Different format options: classic, low-cost, high-quality, innovative
Products tailored to your specific commercial needs
- Adapted to your target audience
- Adapted to your business
- Adapted to your budget
Brands of proven quality
- Michelin Maps and Michelin Red and Green Guides
- No. 1 reputation (96%) source: TNS Sofres France 2006
- No. 1 market share (75%) source: GFK distributor panel France 2008
Monitored project performance and marketing communications support
- Support from our commercial and editorial teams
- Marketing and legal advice
- Communication support
Customer cases
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Personalised tourist guides |
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MICHELIN Guide |
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