Overview
Michelin Maps and Guides provide an effective way to promote your network, event or local information:
- With customised Michelin maps
- A choice of scale and format (drawn from our extensive and highly-regarded product range: national maps, regional maps, detailed city/town maps, etc)
- Option of additional Michelin information
- Themed versions of our renowned guides (e.g. restaurants from the MICHELIN guide, heritage and history from the Green guide, wine routes, leisure, etc)
- A perfect platform to promote your network, services or local news
- Position your establishments, activities or local information (tourist attractions, services, facilities, etc) in the context of a town/city or road map
- Add an address index or any other preferred content (editorial, photos) and personalise your cover
Products tailored to your specific commercial needs
- Adapted to your target audience
- Adapted to your business
- Adapted to your budget
A brand of undeniable quality
- Maps and Atlases Michelin
- No. 1 reputation (96%) source: TNS Sofres France 2006
- No. 1 market share (75%) source: GFK distributor panel France 2008
Monitoring project performance and marketing communications support
- Dedicated commercial and editorial teams
- Marketing and legal advice
- Communication support
Examples
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Relais & Châteaux: France/ Benelux Maps 2009 |
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BMW: Network map |
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